We designed a bold, elegant brand identity for Foundher Circle, centered around an abstract, confident high-heel pictorial mark that doubles as a symbol of strength and solidarity. If you look closely, you’ll see two women in conversation at the center of the shoes — and a guardian angel in the space between them — representing the guidance and wisdom the women of Foundher Circle offer each other.

Each logo variation — from sleek black to full-color to striking red — was crafted to stand out across platforms while staying true to the brand’s feminine power and unapologetic voice. Paired with a clean, conversion-friendly website, the result is a brand experience that’s equal parts empowering and elevated — just like the women it’s built for.